Managing Marketing Teams

Managing Geographically Distributed Teams

This paper summarizes recent literature on virtual organizations, as well as Tec-Ed’s practical experience in managing project teams whose members are in different geographic locations, have different skills and responsibilities, and seldom meet face to face. It reviews how we share corporate culture, gain insight into clients, build trust, and develop the professional synergy that enables effi...

Managing Marketing Channel Multiplicity

Advances in information technology and changing customer needs for channel service outputs have dramatically affected the routes to markets in many industries. The authors propose that these changes have led to significant alterations in how customers interact with firms and consequently to a phenomenon that we dub ‘‘channel multiplicity.’’ Channel multiplicity is characterized by the customer’...

Managing strategic contradictions in hybrid teams

Received: 20 April 2006 Revised: 20 November 2006 2nd Revision: 12 March 2007 Accepted: 26 July 2007 Abstract It has become a common practice to organize work teams to include members in multiple geographic locations. In contrast to co-located teams and purely virtual teams, these ‘hybrid’ teams combine face-to-face communication with computer-mediated interaction. In this paper, we report a qu...

Managing Agile Teams: An Inquiring Systems Perspective

Managing Interdisciplinary Project Teams Through the Web

The introduction of new communication technologies such as the World Wide Web are creating unique opportunities for AEC project teams to develop new coordination and communication strategies. Of particular interest is the capability of teams to interact remotely in a virtual team environment. However, this evolution of project team interactions is introducing a diverse range of new issues in pr...